Cookie Policy

Last Updated: June 3, 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels, tags, and local storage. Together these help the site function, remember your preferences, measure performance, and (where applicable) support advertising. This policy applies to rothroadmap.org and is scoped to our U.S. operations.

2. Categories of Cookies We Use

Category	Purpose	Examples
Strictly Necessary	Required for the site and assessment form to function. Cannot be switched off.	Session, security, load balancing, form/embed delivery.
Analytics / Performance	Help us understand how visitors use the site so we can improve it.	Google Analytics (GA4).
Marketing / Advertising	Used to measure campaigns and deliver relevant ads across sites.	Meta (Facebook) Pixel, Google Ads.
Functional	Remember choices and power embedded tools.	GoHighLevel / LeadConnector survey and chat embeds.

The specific cookies set may change over time as we update our tools. Some are set by third parties named above, who process data under their own privacy policies.

3. Managing Your Preferences

You can control cookies in several ways:

Browser settings: Most browsers let you block or delete cookies and clear local storage. Disabling strictly necessary cookies may break parts of the site.
Opt-out tools: You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on and manage interest-based ads via the DAA and NAI.
Do Not Sell / Share: To opt out of the sale or sharing of personal information for advertising, see our Do Not Sell or Share My Personal Information page. We honor Global Privacy Control (GPC) signals where supported.

4. Changes to This Policy

We may update this Cookie Policy from time to time. Changes will be posted here with a revised "Last Updated" date.

5. Contact Us

Questions about this policy? Email support@rothroadmap.org or see our Privacy Policy.